Mole Digger

About Mole Digger

A Detroit business owner will soon face city scrutiny after permitting crypto-based prediction market platform Polymarket to paint an advertisement on a water tower located on his industrial property.

The Detroit Free Press reported on Wednesday (Sept. 16) that a water tower located northeast of the downtown city was recently painted and branded with Polymarket’s likeness. The water tower is located just off Interstate 94 at Mount Elliott Street, Exit 217.

The water tower is specifically located at the business of Mount Elliott Crushing, a recycler of concrete products. While the water tower is on private land, the City of Detroit requires that permits be secured for advertisements on such structures.

How to play Mole Digger

To prepare for our temporary gig, we attended our first Carrot Top show.

Our minds were blown.

Carrot Top is nothing like Gallagher. His props aren’t watermelons meant to be smashed with a sledgehammer. They’re topical jokes complete with setups, tags, reversals, and callbacks. They are gadgets engineered with the punk-rock aesthetic of early Saturday Night Live.

What is Mole Digger?

Genius signed deals with both Polymarket and Kalshi in August, to provide real-time event data and league integrity services, as well as streaming services. Fellow data provider Sportradar also announced similar multi-year partnerships with both Kalshi and Polymarket in June. 

Initial reaction from investors was largely unfavourable. Genius shares plunged 13% on 18 Sept., falling 17% for the week. The data provider closed the session at $5.64 per share, well below the $6.19 price when it announced the Legend acquisition in February.

The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend.