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The Las Vegas Sphere has finally shown, not just teased, the upgrades coming to The Wizard of Oz when the refreshed production debuts next Friday (Sept. 25). Producer Ben Grossmann puts it plainly in a new preview video: “It’s not enough to just recreate the land of Oz. You have to feel like you’re inside of it.”
The logic is simple. A 75‑minute loop that people willingly sit through more than once needs fresh experiences. So, the world’s most technologically advanced theater just made itself more technologically advanced.
It’s still the same movie experience—just with more of the room participating.
These six additions sit on top of the effects that have been running since opening day on Aug. 28, 2025: tornado winds, swirling debris, fog, haptic seats, fire bursts, falling apples, and the flying monkeys version 1.0.
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But through its love of pachinko, social gaming in Japan offers a strikingly different story.
Across some 8,000 pachinko parlours in Japan, machines filled with metallic balls fill expansive spaces, similar to slot machines on a casino floor. Winning balls are tallied and exchanged for non-cash prizes at the parlour, which can then be taken to nearby third-party exchange outlets for cash.
“Pachinko is a huge part of the culture,” says Leckert. She explains the “ease of walking into a pachinko parlour” is irreplaceable.
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Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.
This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.
Regarding further investment into the company, it said high-growth verticals like live casino were receiving targeted capital deployment, while in terms of geography, the Americas remained a core focal point for the company. It expects to reach profitability in the US this year.
